Task
Comptel was an international software company specialising in telecommunications - specifically data management and interpretation.

With a new re-brand and tagline, we wanted change them from from 'a reliable but dull software provider' to 'a vibrant source of ideas, innovation, partnership & can-do'

Solution
The brand was revitalised with a new brandmark representative of the fluid nature of their work. Additionally, the collaborative nature of their work was highlighted by emphasising the 'Co' in the Comptel name.

Additionally, we created abstract representations of  data 'particles' together with a data flow horizon device.

Steering clear of the usual industry buzzwords, the 'Making Data Beautiful' tagline demonstrated thought leadership, creativity, confidence and provoked the industry to re-appraise Comptel.

Deliverables
Brand identity

Tagline

Digital Brand Guidelines

Digital Annual Report Guidelines

Website

Powerpoint templates

Stationery

Identity

Development

Implementation

Brand Value Icons and Posters

Digital Brand Guidelines

Website

Trade Event Branding

Comptel Mood Film

Comptel Trade Event