Designed @ The Hoxby Collective

Task
One of the first iterations of the new brand, was the Midtown Big Ideas Exchange - a series of debates around the Future of London. This series of events is supported by the London Evening Standard.

Solution
The BEE logo was integrated into the MBIE lightbulb icon. The abstract polygon backgrounds and angles were carried throughout the event materials.  Digital web page takeovers were also created to further promote the event to Londoners.

Deliverables
Brand identity

Digital Brand Guidelines
Event

Print & infographics
Web banners

Website

Identity

Development

Evening Standard web takeovers

Event

Bee Midtown identity