Task
The Puma Mostro in Lightning Pink and Neon Blue was offered exclusively to Office in September 2010. We needed to create desirability and stand out for the shoe on the high street and in-store.

Solution
With a female skew, we targeted late teens to early 30’s, driven by fashion, consistently on trend and contemporary.

Inspired by the unique design of the Mostro with its iconic silhouette, we collaborated with illustrator Si Scott to create a series of illustrations that played on the Mostro name as well as allowing artistic licence with the shoe design.

Deliverables
Full window take over for two flagship Office stores (London and Glasgow)
In-store POS; cubes, shelf talkers, mirror graphics
Magazine ad

Graphics

Window & instore

Print ad

Puma Social Launch Party

Puma / Foot Asylum Instore