Task
Archeus, a Finnish architectural practice were relaunching themselves as Pave Architects - highlighting the founder Pave Mikkonen.

Solution
Simplicity and perfect form - synonymous with the world of architecture - were the starting point for the new brandmark.  PAVE’s letterforms were reduced to minimal forms mirroring a silhouetted night skyline.

Complimenting the new brandmark was minimal, understated typography.

High quality materials and unusual production techniques ie lasercutting, ensure that the Pave brand will be as innovative as his buildings.

Deliverables
Brand identity

Digital Guidelines

Powerpoint templates

Stationery

Identity

Development

Implementation

Guidelines

Länsirakennus identity

Miscellaneous Identities