Bee Midtown: Identity

• Overview

  Designed @ The Hoxby Collective

   

  Task
  BEE BID (Business Improvement District) covers the Holborn, Bloomsbury St Giles, Farringdon & Clerkenwell areas of London.  They bring the people and businesses of Midtown together to drive long-term, sustainable, commercial and social growth.

   

  I was the Creative Director for The Hoxby Collective in creating new identities for both the BEE and Midtown brands.

   

  Solution
  Taking inspiration from the BEE name and history, a hexagonal grid was used as the foundation for the BEE brand look and feel.

   

  This same grid was used to create a word mark that was deliberately bold, unexpected and recognisable. An open-source approach was taken which allows the word mark to be filled with textures and colours to surprise and delight the viewer.

   

  Deliverables
  Brand identity
  Digital Brand Guidelines
  Stationery
  Print
  Website

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