Bike Club: Identity

• Overview

  Task
  Bike Club is an incredibly simple idea which makes so much sense - a subscription bike service which allows you to exchange bikes as you grow. The startup had grown rapidly and the brand needed a refresh.

   

  Solution
  A simple, geometric wordmark and monogram was created that echoed the fun and joy of kids at play. A bold colour palette, typeface and digital guidelines were also designed.

   
  In addition to the new brand look, I also created ‘Bike Set-up’ instructions (included with every bike) as well as supporting graphic visual elements for social etc.

   

  Deliverables
  Brand identity

  Bike set-up guide

  Bike packaging

  Digital Brand Guidelines
  Social assets

  OOH campaign

   

Development