Boxxer:
Shields vs Marshall
event
Overview
Task
Boxxer is the fastest growing boxing promotional company in the UK.
Shields vs Marshall was the biggest woman’s fight ever - both unbeaten and challenging to be the Undisputed Middleweight Champion. Working with Boxxer, I was asked to create promo and event materials.
Solution
A simple montage containing portraits, action shots, national flags and London landmarks using a muted colour palette. The individual elements were adapted across social, OOH, London Underground posters, event material and press conferences.
Deliverables
Design
Illustration
Production
Implementation / OOH
Related Projects
Newcastle United FC kit launch
Ireland Rugby kit launch film
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E simon@simonparrott.com