Comptel: Identity

• Overview

  Task
  Comptel was an international software company specialising in telecommunications - specifically data management and interpretation.

   

  With a new re-brand and tagline, we wanted change them from from 'a reliable but dull software provider' to 'a vibrant source of ideas, innovation, partnership & can-do'.

   

  Solution
  The brand was revitalised with a new brandmark representative of the fluid nature of their work. Additionally, the collaborative nature of their work was highlighted by emphasising the 'Co' in the Comptel name.

   

  Additionally, we created abstract representations of  data 'particles' together with a data flow horizon device.

   

  Steering clear of the usual industry buzzwords, the 'Making Data Beautiful' tagline demonstrated thought leadership, creativity, confidence and provoked the industry to re-appraise Comptel.

   

  Deliverables
  Brand identity

  Tagline

  Digital Brand Guidelines

  Digital Annual Report Guidelines

  Website

  Powerpoint templates

  Stationery

Brand Value Icons and Posters

Related Projects