Simon Parrott

Creative

Hays Recruitment: Talentlytics
interactive animation

  • Overview
    Task
Wärtsilä Corporation is the global leader in diesel and gas engine power generation and marine propulsion systems. After merging two other engineering companies from Italy and Switzerland into the corporation, they wanted a strong unified brand. And everything had to be in place within five months of the first brief. Only total commitment, from top decision-makers to front-line specialists, and smooth co-operation with the agency could make it happen. It did - all in 90 days. Solution
In addition to planning the new strategy, a new identity was born. The new brandmark combined the elements of the sea and energy together in a dynamic 'new wave of power'. Implementation on the new identity included all literature and guidelines; global trademark registrations; a rapid-implementation package for 120 offices; websites; advertising campaigns across the international business press; posters; direct marketing; an international launch event; seven multimedia programmes; presentation packages; a video trailer; call centre waiting tunes; internal marketing campaigns; 
co-ordinated signage in 47 countries; corporate gifts; new brand identity employee information and more. Deliverables
Brand identity Sub-brand logotypes Identity Manuals (5 volumes) Promotional Video Launch event organisation New identity booklet Posters & Roll-ups Brand advertising Brand slogan Guidelines Engine plates Lifestyle photography (5+ locations) Newsletters Powerpoint templates Stationery Website development Signage system (custom developed) Exhibitions & events Promotional items & giveaways

 

Interactive Animation

 

 

Interactive Animation Stills

 

Related Projects

 

Miscellaneous Identities

 

 

Logo & portal

 

T +44 (0)7776 184973

E simon@simonparrott.com