Puma:
Newcastle FC
kit launch

• 

  Task
  Create the launch creatives and taglines for the new 2011-12 Newcastle United kits.

   

  Solution
  The creative executions use a paper tear device bringing the fans and players closer together.

   

  In addition to the kit launch, to create awareness that Puma was the new kit partner (after many years with Adidas), we created a series of light projections around the city centre.

   

  Deliverables
  Posters
  Billboards
  Magazine ad
  Website banners
  In-store and retail windows

   

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