Simon Parrott

Creative

Oyster: Icon

  • Overview

    Task
    Transys tasked me to create an icon for an un-named automatic ticket barrier system for London and TfL. The brief was simple – create a symbol that was bold, simple and understood by anyone and everyone.

     

    Solution
    A clean visual icon that represents a contactless card dynamically being passed across the card reader.  The bright yellow disc was used for instant recognition and standout.

     

    Deliverables
    Brand icon

    Mini guidelines

 

Icon

 

 

Development

 

 

Implementation

 

Related Projects

 

Blyk Identity

 

 

Qustodian Identity

 

 

Miscellaneous Identities

 

T +44 (0)7776 184973

E simon@simonparrott.com