Pave Architects: Identity

• Overview

  Task
  Archeus, a Finnish architectural practice were relaunching themselves as Pave Architects - highlighting the founder Pave Mikkonen.

   

  Solution
  Simplicity and perfect form - synonymous with the world of architecture - were the starting point for the new brandmark.  PAVE’s letterforms were reduced to minimal forms mirroring a silhouetted night skyline.

   

  Complimenting the new brandmark was minimal, understated typography.

   

  High quality materials and unusual production techniques ie lasercutting, ensure that the Pave brand will be as innovative as his buildings.

   

  Deliverables
  Brand identity

  Digital Guidelines

  Powerpoint templates

  Stationery

Identity

Implementation

Related Projects

Miscellaneous Identities