Puma:
Cricket Catalogue

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  Task
  Puma wanted to create a catalogue that not only appealed to consumers & customers on a brand level but was also equally useful for the sales team to generate orders and interest in Puma Cricket.

   

  Solution
  Puma has never been afraid of taking risks, so we wanted to create something bold but taking care not to alienate the traditional cricket audience. Taking design cues from the on-product graphics, we created a catalogue using a combination of fluorescent colours and halftone print effects.

   

  Deliverables
  Concept
  Design

  Art direction

  Photography

  Print

  Promotional banners

   

Catalogue

Behind the Scenes film

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