Simon Parrott

Creative

Saudi Land of Dakar

  • Overview

    Designed @ The Professional Sports Group Task
The iconic Dakar Rally was to be held in Saudi Arabia for the first time. A brand identity and recognisable visual language was required that was both consistent and flexible enough to work a cross a wide range of social media. Solution
A Saudi / Dakar logo was created along with a suite of digital assets and templates. As well as the digital assets, user guidelines were created to ensure brand consistency throughout the campaign. Deliverables
Brand identity Digital Brand Guidelines Videos Social Media Assets & Templates

 

Identity

 

 

Digital Guidelines

 

 

Usage Examples

 

 

The Dakar Story

 

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T +44 (0)7776 184973

E simon@simonparrott.com