Simon Parrott

Creative

Shell V-Power Nitro+ BMW M-Power  interactive film

  • Overview
    Task
The Shell wanted to announce the partnership with BMW M-Power & Shell V-Power Nitro+ fuels with a bang. The task was to create a film that demonstrated the brutal M-Power cars and the premium performance of V=Power fuels. Solution
We created an interactive film that engaged the consumer by creating personalised content to share with friends. The user is invited to enter their name and message. Some clever back end trickery then plays a personalised film showing a series of stunts by the BMW M-Power drivers. As well as showing the user as one of the stunt drivers, the film ends with a personalised tyre written message. The film can then be shared with friends through various social media channels. Deliverables
Film Concept Production Creative direction Design Microsite

 

Personalised film

 

 

Microsite

 

 

Custom typeface and personalised content

 

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Shell Nitro+ / Sky Sports F1 film

 

 

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T +44 (0)7776 184973

E simon@simonparrott.com