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  Task
  Shell Helix Ultra differs from traditional oils as it’s born from natural gas. We were tasked to communicate the unique qualities and benefits of this innovative new oil.

   

  Solution
  We tell the gas to oil story through a series
  of animals - each symbolic of the different product characteristics. The animated journey takes us from purity and birth of the phoenix through to the strength and grace
  of the stallion.

   

  Deliverables
  Concept

  Copywriting

  Music composition

  Production

  Animation

   

Film