Simon Parrott

Creative

 

UniqFEED:

Animations

  • Overview

    Task
    uniqFEED’s software places virtual advertising into live broadcast feeds of live sports events. It replaces existing advertising content within the venue or places new virtual content onto empty space.

     

    I was tasked to create animations that explains how the technology works.

     

    Solution
    I re-imagined the clients flow & process diagrams using an isometric grid. Each of the elements dynamically transition to guide the viewer through each stage. Through animation, the virtual advertising production process now seems much more understandable.

     

    Deliverables
    Concept

    Design

    Production

    Animation

     

 

How It Works animation

 

 

How HADO Virtual Gaming Works animation

 

 

Sports animation banner

 

Related Projects

 

Shell Helix Ultra technical film

 

 

Shell V-Power Invisible Enemy film

 

T +44 (0)7776 184973

E simon@simonparrott.com

Related Projects

 

Shell Nitro+ / BMW M Power film

 

 

Shell Fuelsave animation

 

 

Shell Nitro+ / Sky Sports F1 film