Task
Design & creation of QR Code ‘cubes’ left to be ‘discovered’ around London. The QR codes link to the Hussein Collection video which then drive people to view the new Chalayan collection at Selfridges.

Solution
Design & creation of QR Code ‘cubes’ left to be ‘discovered’ around London. The QR codes link to the Hussein Collection video which then drive people to view the new Chalayan collection at Selfridges.

Deliverables
QR Code 'Cubes'

Promotional Video

QR Video

QR activation drops