Task
The Rugby Lions are one of only 3 teams in England permitted to wear an all-white strip, with England and Rugby School being the others.

With the club under new ownership, a  refresh was needed to breath life into a tired and dated brand.

Solution
The rampant Lion was streamlined and redrawn into a new club crest to allow for consistent reproduction across all media.

As part of the initiative to attract a younger audience back to the club, an new away shirt incorporating a new, stylised lion was designed. The new shirt design was so well received, the new Lion graphic was adapted and used throughout the club.

Deliverables
Badge redesign

Lion graphic illustration
Away shirt design

Identity

Shirt design

Implementation

Miscellaneous Identities

Newcastle United FC kit launch