Task
Bike Club is an incredibly simple idea which makes so much sense - a subscription bike service which allows you to exchange bikes as you grow. The startup had grown rapidly and the brand needed a refresh.

Solution
A simple, geometric wordmark and monogram was created that echoed the fun and joy of kids at play. A bold colour palette, typeface and digital guidelines were also designed.

 
In addition to the new brand look, I also created ‘Bike Set-up’ instructions (included with every bike) as well as supporting graphic visual elements for social etc.

Deliverables
Brand identity

Bike set-up guide

Bike packaging

Digital Brand Guidelines
Social assets

OOH campaign

Identity

Development

Development

Implementation

OOH campaign, social assets and measurement guide

Blyk Identity

Miscellaneous Identities