Task
A new identity was required for a 3 year program of Cancer Control in Europe (shortened CanCon).

The campaign is primarily to increase awareness and knowledge of cancer control within Europe. What it is and how you can prevent it.

The proposed solutions would have to work both as a recognisable stand alone icon and also be able to work with a variety of partner brandmarks.

Solution
The new brandmark is an abstract blood cell with nucleus - the building blocks of cancer and cancer prevention.

The cell has been stylised into double CC (Cancer Control) which envelops and protects the nucleus.

Deliverables
Brand identity

Digital Brand Guidelines

Identity

Development

Website

Miscellaneous Identities