Task
The Contra Advertising Group wanted a new visual identity to freshen up the brand.

Solution
Simple reduced letterforms were the order of the day and a new geometric logotype was the result. The new logotype was deliberately understated to allow the work and the people to be the hero.

A series of simple icons were also designed  for use in marketing material.  Personalised business cards were also designed for each employee.

Deliverables
Brand identity

Typography

Personalised Business Cards

Website

Identity

Stationery

Website

Miscellaneous Identities