Transys Oyster logo: Identity
Task
Transys tasked me to create an icon for an un-named automatic ticket barrier system for London and TfL. The brief was simple – create a symbol that was bold, simple and understood by anyone and everyone.
Solution
A clean visual icon that represents a contactless card dynamically being passed across the card reader. The bright yellow disc was used for instant recognition and standout.
Deliverables
Brand icon
Mini guidelines
Icon
Development
Usage
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