Designed @ The Professional Sports Group

Task
The iconic Dakar Rally was to be held in Saudi Arabia for the first time. A brand identity and recognisable visual language was required that was both consistent and flexible enough to work a cross a wide range of social media.

Solution
A Saudi / Dakar logo was created along with a suite of digital assets and templates. As well as the digital assets, user guidelines were created to ensure brand consistency throughout the campaign.

Deliverables
Brand identity

Digital Brand Guidelines

Videos

Social Media Assets & Templates

Identity

Digital Guidelines

Usage Examples

The Dakar Story

Bee Midtown identity