Task
The Shell wanted to announce the partnership with BMW M-Power & Shell V-Power Nitro+ fuels with a bang.  The task was to create a film that demonstrated the brutal M-Power cars and the premium performance of V=Power fuels.

Solution
We created an interactive film that engaged the consumer by creating personalised content to share with friends.

The user is invited to enter their name and message. Some clever back end trickery then plays a personalised film showing a series of stunts by the BMW M-Power drivers. As well as showing the user as one of the stunt drivers, the film ends with a personalised tyre written message.

The film can then be shared with friends through various social media channels.

Deliverables
Film

Concept

Production

Creative direction

Design

Microsite

Personalised film

Website

Custom typeface and personalised content

Shell Helix Born Better animation

Shell Nitro+ / Sky Sports F1 film