Task
Shell Helix Ultra differs from traditional oils as it’s born from natural gas. We were tasked to communicate the unique qualities and benefits of this innovative new oil.

Solution
We tell the gas to oil story through a series
of animals - each symbolic of the different product characteristics. The animated journey takes us from purity and birth of the phoenix through to the strength and grace
of the stallion.

Deliverables
Concept

Copywriting

Music composition

Production

Animation

Film

Screenshots

Shell Nitro+ / Sky Sports F1 film

Shell Helix Ultra film