Task
A series of short films to promote Shell V-Power Nito+ fuels as part of their sponsorship of the Sky Sports F1 season.

The films were shown during live races for the duration of the whole F1 season.

Solution
For the first time, we took the Shell Scientist outside of his customary lab environment.

Our series of short sequences showed his Passion for Performance in the lab, on the road and on the track.

Deliverables
Concepts

Film production

Break bumpers

Montage

Stills

Shell Nitro+ / BMW M Power film

Shell Helix Born Better animation