Task
Shell V-Power is renowned as being one of the best fuels for performance cars. However, what is not so well known is that it can also improve ‘regular’ cars by cleaning the performance robbing deposits that clog up the engine injectors. We were tasked with creating a visually memorable technical film to demonstrate the benefits of upgrading to Shell V-Power.

Solution
We created the ‘Invisible Enemy’ animation. It highlights that although your car may seem like it’s performing well, how can you really be sure?  We created Shell drones to scan the car and show the long-term effects of using regular fuels.  The animation then demonstrates the almost instantaneous benefits of using Shell V-Power fuels.

Deliverables
Concept
Design
Storyboards

Copywriting

Production

Animation

Film

Screenshots

Shell Nitro+ / Sky Sports F1 film

Shell Helix Ultra film